Our story is unique. our fanbase is growing. tell a story with us.
How this motorsport marketing OPPORTUNITY is different
In a story fit for the screen, Sam Shrimpton has earned a coveted seat with the Want2Race Ginetta team for the 2025 GT Academy series. As a rookie with no racing experience, Sam defied the odds, outpacing 37 other drivers in a highly competitive scholarship program hosted by Palmersport—an organisation managed by several ex-F1 drivers. This accomplishment is all the more remarkable given Sam’s background: a passionate racing enthusiast transitioning from the basic simulator at home to the roar of the racetrack for the first time with no prior racing experience - BUT - validation that he is fast through a rigorous vetting process.
With the backing of Palmersport and Ginetta, Sam is set to compete in six high-profile race events as part of the British GT series in 2025, sharing the stage with some of the most respected names in motorsport. For brands looking to connect with a fresh, relatable, and inspiring origin story, this is an opportunity to align with a driver whose journey embodies determination, innovation, and the thrill of achieving the impossible. Sam isn’t your normal racing driver, he is relatable. He has a 2-years toddler, another baby on the way, and lives in sleepy Cornwall. He is an underdog in the racing world. Sam also happens to have started his career in automotive journalism, and has spent the last 10-years working in advertising, marketing and PR. He understands how to turn a story into engagement with customers and is well placed to tell this story in a way that can help sponsors to achieve their goals.
From the digital world of simulation to the physical intensity of GT racing, Sam’s story resonates with a new generation of motorsport fans. Whether it’s through content, sponsorships, or shared storytelling, this is your chance to become part of an authentic and exciting chapter in motorsport history.
be our mr. miyagi.
You can make your brand the hero in our story
We’re inviting you to be the hero in our story, enabling Sam to be fast, competitive and have the courage to take on experienced racers. That means helping us go testing with the car and creating amazing content throughout the season to support the journey.
Ginetta and Palmersport have already provided our car, our team of mechanics (via Want 2 Race) and most of our equipment. Our aim is to work with sponsors to tell amazing stories throughout 2025, engaging the majority of our budget to test to improve Sam’s chances of winning and also to make the best motorsport marketing campaign possible.
The GT Academy series sets the stage for rookies to race alongside experienced drivers in balanced cars - a rare thing that provides immense entertainment - people love a story about underdogs. This story can be about how your brand supports Sam to perform above his rookie status to challenge the leaders.
In both The Karate Kid and Harry Potter, the protagonists don’t just rise to become heroes on their own—they are shaped and supported by key mentors and partners who help them become the heroes of their own stories. Stories like these are the most powerful, and your brand can be a part of one with Sam, Ginetta, Want2Race and Palmersport.
Imagine your brand
on our car
key information
6x events, 18x races. The Ginetta GT Academy supports the British GT championship throughout 2025 - the leading UK motorsport series. the Ginetta GT Academy offers a more affordable way to sponsor this popular, WELL-ATTENDED race series.
the series is broadcast via youtube to 665K subscribers, with 2.5m viewers. In addition, we are promoting our content with a significant media budget.
OUr team is supported by teylu and partners, an experienced marketing agency with sports teams experience, owned and run by Sam. Our team includes drone pilots, experienced camera operators, digital marketers, Pr specialists and influencer managers.
Our car and team are fully funded, allowing us to allocate the majority of our sponsorship funds towards marketing, storytelling, and testing days.
Our network of contacts to build partnerships around includes executives from brands like Robert Dyas, Not On the High Street, John Lewis & Partners, Amazon UK, TK Maxx, Levi’s, Sainsbury’s, ASDA, House of Fraser and so many more…
Together we are delivering a youtube series, physical & digital activations for sponsors and working with Ginetta and PAlmersport to create tailored sponsorship packages for partners throughout the season.
We have a series of activations planned:
YouTube DocuSeries
Physical and Digital events
Sampling Opportunities
Networking Opportunities
Branding and Logo Placements
Speaking and Recognition Opportunities
Digital Media and Social Media
Earned Media (PR)
Hospitality Sponsorship
Sam isn’t just a new driver, he’s an experienced marketer.
Sam Shrimpton, owner of Teylu and Partners, heads a UK-based marketing agency with expertise in retail, eCommerce, and sports branding across the EMEA region.
With 15 years of experience in advertising, PR, and marketing, he has a track record of crafting engaging campaigns for businesses and sports entities, such as UltraSwim 33.3, 11th Hour Racing, and BTCC motorsport sponsorship marketing with brands like Ginsters.
Formerly an automotive journalist for Top Gear Magazine, Red Bull Media, and CarThrottle, Sam has honed storytelling skills that now enhance customer engagement strategies in the fast-paced eCommerce realm for both B2C and B2B markets.
Teylu and Partners excel at creating conversion-optimised, omni-channel strategies that blend digital and traditional marketing, and their sponsorship of the season highlights their commitment to boosting brand reach and engagement, ensuring measurable results for your brand.
We know the audiences we can reach with you.
Our campaign will engage a diverse yet highly targeted audience, spanning sim racers, performance car enthusiasts, retail consumers, and business decision-makers. Sim racers, a rapidly growing segment, are financially stable and engaged with immersive gaming experiences, offering prime opportunities for digital content and brand integration.
Performance car enthusiasts and motorsport fans, primarily aged 18–54, are high-income individuals passionate about GT racing and automotive culture, with significant engagement across YouTube, Instagram, and live motorsport events.
Additionally, retail consumers within the £45K–£75K+ income bracket, aged 30–55, are eager to invest in motorsport-related products, luxury lifestyle brands, and technology. Beyond consumers, our campaign connects with retail business owners and industry leaders, leveraging Teylu and Partners’ extensive network, including executives from major brands like John Lewis, Levi’s, and Amazon UK.
This multi-layered audience strategy ensures sponsors gain exposure across consumer and B2B markets, driving both brand engagement and commercial opportunities.
We’re investing in the marketing alongside our sponsors.
With 15 years of experience in eCommerce, retail, automotive, and sports marketing, Sam Shrimpton and Teylu and Partners offer sponsors a powerful network of over 1,150 industry contacts in UK retail and ecommerce, partnerships with Retail Racing and Pimento Agency Network, and access to our client roster.
As part of this campaign, Teylu is investing in building the Shrimpton Racing brand, leveraging PR connections with TopGear, Red Bull Media House, and key podcasts to maximise exposure.
A strategic media placement campaign—including YouTube, social media, and Google advertising—will generate an estimated 397,000 targeted views in the first half of the season, ensuring sponsors reach highly engaged audiences.
With a dedicated PR push and the ability to repurpose all campaign assets across their own channels, sponsors have an unparalleled opportunity to align with a growing motorsport story while achieving measurable brand impact.
