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Racing Driver
& Marketing
Powerhouse

Championship-winning driver.
Full-service marketing agency.
One powerful partnership model.

Sam Shrimpton is a GT racing driver based in England who won the Ginetta GT Academy Rookie Class Championship in his debut season. He got there through talent, not a chequebook. He also runs a marketing agency and creative studio. These two skillsets present a unique opportunity for brands to activate programs with incredible impact.

Key Stats From Debut Season
8 Class Wins
7 Fastest Laps
66.7% Win Rate / 100% Podium Rate
14% of Total Season Broadcast Airtime
12:1 average ROI for partners
Rookie Class Champion 2025
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latest info
What Makes Sam Different?

About Sam

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Sam Shrimpton

Marketing Director & Racing Driver
In December 2024, Ginetta and Palmersport ran an international talent scouting programme to find raw, undiscovered driving ability.

Sam beat 37 drivers from around the world in the shootout final to win a race scholarship, having never competed in motorsport before. In his debut 2025 season, he won the GT Academy Rookie Class Championship, often matching the pace of far more experienced competitors with less than half their track time.

What makes Sam different is what he brings outside the car. Sam owns Teylu, a full-service marketing agency whose team has delivered campaigns for Levi's, Red Bull, GoPro, and Audi.

His background spans journalism for Top Gear Magazine, Evo, and Red Bull Media House. Partners get someone who understands commercial outcomes: trackable ROI, professional content production, and activation strategies that go far beyond a logo on a car.

Why Partner With Shrimpton Racing

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Sam, Shrimpton Racing and Teylu are building something different: a marketing agency that uses racing as the stage, but expertise to activate it into returns for partners. A creative studio, marketing team and trackside hospitality and sales event team experienced in sports marketing as well as a championship winning driver.
Measurable ROI
Broadcast Exposure
Engaged Audience
Adaptable Partnership Model
Through Teylu, sponsors receive professional content production, performance marketing, and activation strategies built on marketing fundamentals. We delivered £48,000+ in tracked revenue for Blake Mill Menswear and an estimated £200,000+ in value for Palmersport through our 2025 campaigns.
Sam's car and media interviews owned 14% of total broadcast airtime across the 2025 season — nearly triple the expected share on a 24-driver grid. British GT (our upcoming championship) reaches 10m+ eyeballs across the year.
867,000+ combined reach across all channels that Sam owns. 114,000+ YouTube views from the GT Racer docuseries. 5,200+ Instagram followers grown organically in season one. Audiences span the UK, Japan, Ireland, Australia, and the USA, with a 9.47% engagement rate — significantly above the motorsport industry average of 1–3%.
We can tailor our partnership programs to either one title sponsor or a group of partners. Partners recieve content production, performance marketing, measureable ROI tracking, brand storytelling, sales activations, hospitality and car livery design.

Storytelling for your brand

What Partners Receive

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Content Production
Creative Studio attending every race
TV-quality documentary series, race day footage, behind-the-scenes access, and strategic social media campaigns, all produced by Sam's agency team at Teylu Studio. The GT Racer docuseries has delivered 114,000+ views and is currently in negotiation with two major streaming services for purchase.
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Brand Activation
Full scale digital and physical programmes
Partner branding across race car livery, all digital content, and integrated storytelling. Sponsors are woven into the Shrimpton Racing narrative through documentary content, race day coverage, and strategic campaigns designed to drive commercial outcomes.
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Hospitality & Access
Sales focused support on race day
VIP hospitality at British GT events, introductions to our network of automotive and lifestyle brands, and customer experience opportunities at the track. Our audience skews towards affluent demographics, with 61% aged 38+ and strong representation across the UK market.
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Tracking and ROI
Impact driven mindset
We understand how to create stunning activations that also can be tracked and measured by our brand partners. We understand how to reach specific demographics, activate them for your brand and report on that for your senior team.

Impact In Numbers

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12:1

Average ROI for partners to date.

100%

Podium rate in my career to date.

250m+

Viewers reachable in upcoming program.

Latest Information

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british-gt4-partnership-opportunity
British GT4 Partnership Opportunity
Marketing Partners
A 2027 British GT4 partnership opportunity with Colin Turkington and Sam Shrimpton. Premium audience, proven ROI, TV-quality content and a multi-year pathway to Le Mans.
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turkington-shrimpton-british-gt4-2027
Colin Turkington x Sam Shrimpton British GT4 2027
Shrimpton Racing
Sam Shrimpton and 4x BTCC Champion Colin Turkington announce their 2027 British GT4 driver pairing ambition — a Bronze and Gold partnership built for the front of the grid and a shared ambition to reach Le Mans.
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Promo 2026/2027

Interested in partnering with Shrimpton Racing?

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Complete dedication to our brand mission. They worked within our limitations and made our marketing profitable on first purchase from this campaign.
Ken Price
Blake Mill Menswear
Sam beat 37 drivers from around the world in the shootout final to win the race scholarship, having never competed in motorsport before or driven on any major circuit.
Ginetta Cars
Official Manufacturer
Sam's particular strength is finding time within qualifying. On multiple occasions he went from P6–8 in testing to the top 2 overall by the end of the session, fastest rookie consistently.
Mark Werrell
Commentator
A family man, business owner and successful racing driver. Charismatic on camera, media trained and marketing minded. He pursues excitement, experience and success in life.
Bio
Driver Profile

Docuseries So Far

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